This client had a website offering dental services in Dulwich that was not working very well. Although at first, it had gone well, hits on the site had dropped off and even if anyone did visit, they never went any further.
The services of the dental surgery were aimed at many different procedures that clients might want to be performed. As well as word of mouth the clinic relied on their website for leads
DUBSEO needed to do a full analysis and use Search Engine Optimisation (SEO) to really turn things around for the dental clinic and turn more site visitors into clients.
First we did a full analysis of the site beginning with a thorough technical audit. Then we refined site architecture and came up with a plan of action that had as its focus, boosting the topic authority for the service pages. With clear site structure and our uniquely optimised pages, we began a marketing campaign targeting content. This was carried out along with an offsite strategy aimed at boosting domain authority.
The dental practice signed up for a marketing package and are very happy with the way that things are being handled as we measure the performance of the campaign every six months. We achieved a 1560% increase in the first 6 months and a 2700% increase in traffic to the website at the one year mark.
The Dental practice now feels confident that the online side of the business is now doing well and their bottom line confirms that. They are free to concentrate on growing the business while DUBSEO takes care of optimising the site and getting them more customers.