M Woodfield, Director of UK FILM FESTIVAL – a London, United Kingdom based Film Festival that helps to discover new filmmakers but always mixes established filmmakers into their screening events. And he loves DubSEO strategy. Here’s their story.
To increase our online presence and visibility on search engine results. UK Film Festival aims to champion great films but in particular is seeking work from those filmmakers who might not yet have had the chance for a prestigious public screening of their work. We celebrate the cultural diversity of films made in the UK and welcome films from all over the World. As a company we rely on being known, but we had struggled to make any impression on the search engine results for the film festival field. We had tried many different ways to advertise and promote our service but nothing had really worked and we were struggling to get enough business and recognition. We needed DubSEO to make a significant difference to our search engine ranking.
Instead of focusing only on increasing traffic to the UKFILMFESTIVAL site, we adopted a strategy that channelled people looking for the services they offer to their website, ahead of the websites of their competitors. The first step was to research and customise the search terms that would work best for them, and then work hard and watch as they climbed steadily up the rankings.
We are extremely happy with the service that we have had from DubSEO. It has made all the difference and has significantly increased our website traffic and the amount of business that we are doing. On checking our ranking today we were second only to British Film Institute (BFI) in the on line search that we performed.