Google is still the king of intent. But the game has changed. We combine the raw reach of Google Ads with predictive AI modelling to bid on future value, not just past clicks.
Search is still the highest intent channel in existence. We don't reinvent the wheel; we attach a rocket engine to it.
PMax is a black box to most agencies. We interpret the signals, feed it structured audience data, and force it to prioritise high-LTV customers over cheap clicks.
We deploy custom Google Ads scripts that interface with your CRM. We bid up when lead quality is high and bid down when the AI detects 'tire kickers'.
Keywords are dying. Audiences are thriving. We build complex data layers to retarget users based on their specific stage in the buying journey.
One ad isn't enough. We use GenAI to create 100s of variations of headlines and images, letting the algorithm mathematically select the winner.
ROAS is a proxy. Profit is reality. We integrate your COGS (Cost of Goods Sold) data into Google Ads to optimise for net profit, not just revenue.
Bots don't buy things. Our AI firewall analyses movement patterns and IP clusters to block fraudulent traffic before you pay for it.
Endless spreadsheets, negative keyword lists, reactive changes.
24/7 automated adjustments based on real-time auction data and conversion probabilities.