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Bariatric & Weight Loss Marketing

Connect patients with life-changing weight loss surgery and medical weight management. We create respectful, compliance-focused campaigns that emphasise health outcomes, showcase your surgical expertise, and guide patients from research to consultation with sensitivity and care.

16+
Bariatric clinics scaled
4.2x
Avg. enquiry growth
£30
Avg. cost per lead
93%
Client retention rate

Treatments We Market

Gastric Bypass
Gastric Sleeve
Gastric Band
Intragastric Balloon
Endoscopic Sleeve
Revision Surgery
Medical Weight Management
Nutritional Counselling
Pre-Surgery Assessment
Post-Surgery Support
Body Contouring
Lifestyle Programme

Frequently Asked Questions

How do you handle the sensitivity around weight loss surgery marketing?

We focus on health outcomes rather than appearance, use respectful language throughout, and never shame or stigmatise. Content emphasises the medical benefits — diabetes reversal, mobility improvement, cardiovascular health — positioning bariatric surgery as a life-changing medical intervention, not a cosmetic choice.

What advertising restrictions apply to bariatric surgery in the UK?

ASA guidelines require that weight loss surgery ads do not exploit insecurities, target vulnerable individuals, or guarantee specific results. BMI criteria must be mentioned. We ensure all campaigns present bariatric surgery as a medically supervised intervention with realistic expectations about outcomes and lifestyle changes.

Which bariatric procedures generate the most marketing enquiries?

Gastric sleeve generates the highest search volume, followed by gastric bypass and gastric balloon. Non-surgical options like intragastric balloon and medical weight management are growing rapidly. We create dedicated landing pages for each procedure, targeting patients at different stages of their weight loss journey.

How do you market non-surgical weight loss alongside surgery?

We create separate marketing funnels for surgical and non-surgical pathways. Patients searching for "weight loss help" or "medical weight management" are often not ready for surgery. Content marketing and Google Ads guide them through a discovery journey, converting them into medical weight management or surgical consultations.

What is the average cost per patient for bariatric marketing?

Our bariatric clients average £30 per qualified lead. With procedure values of £6,000–£14,000 for surgical interventions and £1,500–£3,000 for non-surgical programmes, the ROI is significant. Clinics using our campaigns see a 4.2x increase in consultation bookings, with surgical conversions running at 35–45%.

Ready to Grow Your Bariatric Practice?

Free marketing audit for bariatric and weight loss surgery clinics.

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