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Medical Marketing
Cosmetic Surgery

Cosmetic Surgery Marketing

Attract high-value patients for rhinoplasty, breast surgery, body contouring, and facial procedures. We create ASA-compliant campaigns with surgeon-led content, medical SEO, and Google Ads that build trust, showcase your expertise, and fill your consultation diary.

22+
Cosmetic surgery practices scaled
4.8x
Avg. enquiry growth
£35
Avg. cost per lead
94%
Client retention rate

Procedures We Market

Rhinoplasty
Breast Augmentation
Breast Reduction
Tummy Tuck
Liposuction
Facelift
Eyelid Surgery
Ear Correction
Body Contouring
Brazilian Butt Lift
Gynecomastia
Scar Revision

Frequently Asked Questions

What ASA rules apply to cosmetic surgery advertising in the UK?

ASA rules prohibit targeting under-18s, using time-limited offers or pressure tactics, showing misleading before-and-after photos, or implying surgery is risk-free. All ads must include information about risks and recovery. We ensure every campaign element is fully ASA-compliant while still driving consultations.

How do I attract the right patients for premium cosmetic surgery?

We position your practice around surgeon credentials, GMC registration, BAAPS membership, and patient safety standards. Content marketing featuring your consultant's expertise and realistic patient journeys attracts informed, committed patients rather than price-shoppers.

Can Google Ads be used for cosmetic surgery?

Yes, but with restrictions. Google has specific policies for healthcare advertising. We manage compliant campaigns targeting procedure-specific terms like "rhinoplasty surgeon London" and "breast augmentation consultation UK", ensuring all ad copy and landing pages meet Google's healthcare ad policies.

How important are before-and-after galleries for cosmetic surgery marketing?

Essential — but they must be presented correctly. We create compliant galleries with consistent lighting, angles, and realistic representation. Each image pair requires documented patient consent. Well-presented galleries increase consultation booking rates by 35–50% compared to pages without them.

What is the typical patient acquisition cost for cosmetic surgery?

Google Ads leads average £30–£50 for procedures like rhinoplasty and breast augmentation. With procedure values of £4,000–£15,000+, even at our average cost per lead of £35, the ROI is substantial. Our cosmetic surgery clients see a 4.8x increase in consultation bookings on average.

Ready to Grow Your Cosmetic Surgery Practice?

Free marketing audit for cosmetic and plastic surgery clinics.

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