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Thoughts on the
Future of Search

Deep dives into Generative Engine Optimisation, AI strategy, and the shifting digital landscape.

Technical SEO Mar 27, 2026

The Invisible Architecture: London's Elite Blueprint for Schema, INP & Headless SEO

A deep-dive into the three technical pillars elite London brands use to dominate search — INP optimisation, advanced schema architecture, and headless CMS strategies.

Matt Ryan
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CTR: 0.00%
AI & Analytics Jan 19, 2026

The Death of the Click: Why Your CTR Doesn't Matter Anymore

With AI Overviews and ChatGPT delivering answers directly, the click is dead. Welcome to the era of In-Engine Conversion and LLM Citation Share.

Matt Ryan
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AI & Search Aug 21, 2025

The 10 Blue Links Are Dead: How a Modern SEO Agency London Navigates AI Overviews

Google's AI Overviews have replaced the 10 blue links. Learn how Citation SEO helps London brands get referenced inside AI-generated answers.

Matt Ryan
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AI SearchAug 4, 2025

The Rise of AI Overviews: How London Brands Can Optimise for SGE

How AI Overviews are reshaping user intent, content strategy, and what it means to 'rank' in 2026.

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