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Medical Marketing
Fertility & IVF

Fertility & IVF Marketing

Connect with patients at one of the most important moments of their lives. We create sensitive, HFEA-compliant marketing campaigns that build trust, educate prospective patients, and grow your fertility clinic with compassion and transparency.

18+
Fertility clinics scaled
4.5x
Avg. enquiry growth
£42
Avg. cost per lead
96%
Client retention rate

Treatments We Market

IVF Treatment
IUI
ICSI
Egg Freezing
Donor Programmes
Surrogacy Support
Male Fertility
Fertility Testing
PGT Genetic Testing
Natural Cycle IVF
Fertility MOT
Counselling & Support

Frequently Asked Questions

How do you handle the sensitivity of fertility marketing?

Every piece of content is written with empathy and reviewed for tone. We avoid pressure-based language, unrealistic success claims, and insensitive imagery. Our team understands HFEA guidelines and creates campaigns that inform and support patients without exploiting emotional vulnerability.

What HFEA advertising rules apply to IVF marketing?

HFEA requires clinics to present success rates transparently, avoid misleading claims about outcomes, and include standardised data. We ensure all landing pages, ad copy, and content comply with HFEA Code of Practice while still differentiating your clinic from competitors.

How long does it take to see results from fertility clinic marketing?

Google Ads generate enquiries within the first week. SEO builds over 3–6 months as we create authoritative content around treatments like IVF, egg freezing, and fertility testing. Our fertility clients typically see a 4.5x increase in qualified enquiries within 6 months.

Can you market egg freezing to younger demographics?

Yes. Egg freezing is one of the fastest-growing fertility services. We create targeted campaigns on Google and social media reaching women aged 28–38 researching fertility preservation, using educational content and age-appropriate messaging that drives consultations.

What makes fertility clinic marketing different from other medical marketing?

The patient journey is longer, more emotional, and involves significant financial commitment. We build multi-touchpoint campaigns that nurture prospects from initial research through to consultation booking, with content addressing concerns about cost, success rates, and the treatment process.

Ready to Grow Your Fertility Clinic?

Free marketing audit for fertility and IVF clinics.

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