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Rules of Link Building

10 Rules of Link Building

Posted on: Aug 17, 2018 4 min read

If you are struggling to build link for your website, then you have landed on the right article. Our experts discussed the matter a few days ago and we thought it would be a great idea to bring it out in a written form via a blog, so if you are interested, continue reading. You will find some very valuable and 2018 relevant information.

The Do's

First and foremost, the Dos of link building. The right way. How you should do it.

Determining the value of a link: Besides that fact that a certain link can benefit your ranking, what other benefit does it have to your website? Is it relevant? Does it bring authenticity? Maybe it will bring potential traffic? It is important for you to determine those before you move forward.

  • Local Listings: Despite some practices that a lot of local businesses still use that don’t get indexed by Google and have absolutely no influence on your business, there are a few that will work. Our experts highly recommend that you have a “Find Us” page on your website with your Name, Address, Phone number and other. Those will help Google confirm that you are indeed a local business at the location that you are proclaiming to be at and will likely rank you higher.
  • Unlinked Mentions from Brands: One of the most efficient ways you can get links is by finding out which brands are mentioning your brand and not linking to it. You could simply reach out and ask for it. Chances are that they will because they already show interest in your brand.
  • Be Awesome: You may be thinking, how will this help me at all? Sponsoring non-profits, providing value for everyone will open a lot of doors and opportunities for you and your business to get more, relevant and authentic links, therefore, this should definitely be something that you should consider.
  • Just Ask: There is absolutely nothing wrong about asking. There may be 1 in 100 businesses that agree to work with you but if that one business is relevant and can bring you immense value, it may be more beneficial than the 100 that you are currently working with. Quality, in the end, is much more important than quantity.

The Don'ts

Let’s move on to things that you definitely shouldn’t be doing that will eventually hurt your business in the short and long term.

  • Don’t ask for specific text: Those appear to be spammy and you know where spammy things end up, especially in 2018 where there is no time for rubbish material, in the bin. Also, Google doesn’t like spam and they do not forgive. You don’t want to be on page 300.
  • Don’t buy or sell links that pass PageRank: If you didn’t already know, you can buy and sell links. We do recommend that you look into those and learn why they are not great for your website.
  • Hidden Links: Remember the days where you would put a white link on a white background? Yeah, that no longer works, especially since Google has gotten much smarter at understanding such practices.
  • Low-quality directory links: Exactly the same with low-quality directory links. Stay clear of those. If you are into SEO, you will be able to smell fishy
  • Link Schemes, Private Link networks, and Private Blog and Link Exchange networks: This is where you can really mess things up. Google will penalise your business and deindex it altogether because it looks spammy and readers don’t like spam. Google will always put their users first.


At the end of the day, if you think that something is bad and you shouldn’t do it, then you probably shouldn’t and vice versa.

If you need help with your link building or SEO, please get in touch with our experts at where they will be able to fully assist you and transform your business. -   DubSEO

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