What Everyone's Talking About
Posted on: Aug 19, 2018 5 min read
If you are looking to increase your website traffic, then you have landed on the right article. Our experts will take you through 5 fundamental steps/strategies that you simply cannot ignore which will skyrocket your traffic potential in almost no time!
If you are interested, please continue reading. If you require additional help with your social media marketing or SEO, please contact our team at www.dubseo.co.uk and they will be very glad to assist you in any way they can. Let’s get to the secrets.
This one is quite simple, the more quality and valuable content you post, on as many social platforms relevant to your industry, the more traffic you will end up receiving which will increase the chances of landing on converting customers.
Understanding each platform and communicating with your audience effectively according to their behaviours will make or break the deal. While Instagram is more about aesthetical value, Facebook is a lot more value driven, therefore having a strong social media team like DubSEO behind your business to distribute the right content on the right places at the right time is a fantastic idea.
If you don’t know why your business and brand exist, why should the customers? Transparency is huge in business in 2018, therefore if you have a corporate, hidden approach, you may not be as successful unless you already have an audience because consumers make buying purchases based on emotional attachment to a brand which is later justified by logic.
If your brand is dedicated to donating parts of its profits to charity, make sure that your consumers know at absolutely any cost. This will make them think that you are caring and if they do decide to support your brand, they will know that they are also supporting a great cause. Who knows, this may be the breaking point for them and they could become long-term customers just because of that.
In 2018, there are many social media platforms and a lot of audiences everywhere and certainly for everything, however, understanding which platforms you need to be on is important.
If your brand is about discussing long topics, then Twitter may not be the best place for direct communication due to character limitation. See where we are coming from?
Ensure that you do thorough research on social media platforms and the customer behaviour on them and decide on which will work best for you.
TIP: Find a competitor in your space that is doing a great job and take a look at what they do and where they post on social media. That will give you a good direction to follow if you are struggling.
See a brand that is in your industry and in your market is absolutely killing it online? We do recommend that you study that competitor as thoroughly as possible so that you can find out what they do to have such an influence and effect on their audience. This will often give you ideas about your marketing strategies, and who knows, you may plan out a better, more effective way of driving traffic. Our experts do urge that patience is an absolute key in strategic marketing as like anything, it takes time and nothing good will happen overnight.
Influencers have become a prime marketing strategy to drive traffic to businesses over the last years due to their significant effectiveness. Many brands, particularly Instagram based ones, drive over 40% of their daily traffic from their sponsored influencers. Although your business doesn’t need to sponsor an Instagram influencer for long-term work, we definitely do recommend that you stick to a few particular ones for long-term work if they do work and benefit your business and you like what you do.
Influencer marketing is also a great and effective strategy because there are no trust issues involved as the influencer acts like the middleman, and his followers already trust and admire him, therefore whatever he promotes, if they like, they will act and purchase.