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5 Steps to Creating Your Social Media Marketing Strategy for 2019 - DubSEO

5 Steps to Creating Your Social Media Marketing Strategy for 2019

Posted on: Nov 16, 2018 8 min read

Are you struggling with creating your social media marketing strategy for 2019? It is a very important year in the digital marketing space, therefore, having the right strategy in place beforehand can be vital for your business success throughout the year.

In this article, we will go over 5 simple steps that you can follow when creating your social media marketing strategy 2019.

Step 1: Audit this year’s social media performance:

Historically speaking, businesses that reflect on their social media performance from the previous year and make adjustments are performing much better the following year unlike the businesses that are starting fresh or have no data to work with.

Look carefully into the metrics and see what worked and what didn’t. If you tried something new, did it work, if not, why and how could have you done it differently?

After you audit the performance from 2018, you can have a clear path as to what you want to achieve in 2019 and avoid costly mistakes from the previous year.

Step 2: Define your social media marketing goals for 2019

Just like anything that you want to succeed in, you need to have clear and defined goals to follow over a period of time. Your marketing goals will depend on the industry that you operate in and the size of the business. Competition, audience and other factors as such will also come into play.

Some marketing goals that you should consider are:

  • How you can increase brand awareness.
  • How can you drive even more traffic to your website.
  • Generating leads and boosting sales.

If your business has been around for a while, then you may want to consider setting up specific goals that have a metric that needs to be achieved within a certain time frame.

We also suggest that you break up your marketing strategy in four, and analyse the performance every three months rather than annually. This way, you will be able to spot mistakes and fix them before you waste resources.

Step 3. Create audience personas

If you are only just starting out, this may not be as of such importance to you, however, as you grow, you need to split your audience into groups. The groups, you can decide. They could be based on interest, purchased products, demographic or anything else that you may find valuable.

Experts from the DubSEO agency suggest that splitting up your audience and creating personas around each group will help you immensely in understanding your customers a lot better which will eventually help you out in knowing how to convert each type of customer and what triggers their buying decisions.

Step 4: Identify distribution channels and key times to post

This is a huge one! This will not only have an effect on conversion rates, but also the growth and engagement on your social media pages.

This is especially important if you are a local business. Posting outside your working hours or at night, may not be the best decision as your customers that can actually do business with you are most likely asleep and any engagement that you get will be from people from different parts of the world that live in a different time zone.

After some time, you will be able to take a look at analytics and see when your post gets most engagement and you will be able to start posting at key times for optimal results.

If you want to know when the overall best times are for each platform, you can do that with a simple Google search and find out what’s best for your business.

After you have the key times to post figured out, you need to determine the purpose of each social media platform to your business. What is each one going to achieve and how is it going to help you reach your goals?

As a rule of thumb, here is a simplified version of what each platform can do for your overall.

  • Facebook The largest social media platform in the world right now. Perfect for any industry, especially if you want to create viral videos and use paid advertising.
  • TwitterTwitter is community based platform. It is a news platform. It is the place where people discuss everything and anything. You can also use hashtags to reach more people!
  • LinkedIn – It is a professional and mainly B2B social media network. You can find employees, business owners and anything in-between.
  • Instagram A platform well suited for visual brands. Pictures, call-out quotes and short videos are doing well here. Hashtags work wonders on Instagram and Instagram posts tend to get over 50% more engagement on average compared to any other social media platform.
  • Pinterest Is also great for visual brands as it’s completely geared towards imagery. Users mostly use the platform for inspiration.

Step 5: Check out your competitors

The final step to creating a successful social media marketing strategy is knowing a little bit more about your competitors. You will not only see what they are up to and figure out how to beat them in 2019, but you will also be able to grab marketing ideas from them that work.

Here are some things that you can check.

  • Who are your main competitors?
  • What social media platforms are they using to engage with their customers?
  • What is doing well and what isn’t?
  • What type of content are they posting and is it performing well?
  • What could they improve on?

If you need help with developing a successful social media strategy or want to find out the latest social media strategy in use, please get in touch with our experts at [email protected]

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