What Everyone's Talking About
Posted on: Aug 07, 2018 4 min read
In 2018, there are millions and millions of websites out there in aggressive competition for Google's attention. The truth is, if you want people to discover your great website, you are going to have to get your Search Engine Optimization (SEO) right.
There is nothing to stress about. In this article, we will provide you with all the steps needed to set your SEO right and if you need further assistance, our experts at DubSEO will always be happy to help you.
Here are 5 ways to get your website’s SEO right out of the gate.
Search Engines rank your website on keywords. This means that you have to do everything in your power to associate your website with the keywords that your customers are looking for. This will mean that you will have to do some research and think just like your customer would. Once you have found out all the keywords that your consumers are most likely to use in order to find out your product or service, you will need to include these exact same keywords as often as possible in your text, headings and as alt text for your images.
Have you designed your website and all you need is a domain name? Fantastic!
Your domain is one of the first things that Google will look at when they make the decision on where to rank your website which is why it is very important for your domain name to be as keyword specific as possible. Having a great domain name will also help Google surfers determine if your website is worth clicking on.
After the Google algorithm scans your domain name, the search engine will proceed to look at your website’s titles and descriptions. When you write them, be sure to use keywords we talked about earlier on in the article to better your chances for a higher ranking on Google or any search engine as a whole.
Your potential website visitors will use your titles and descriptions to determine if your site offers what they are looking for. This is where most online businesses go wrong and underestimate their power. Titles and descriptions are one of the biggest reasons for abandoned carts after images.
To make it simple, be sure to have an accurate, catchy and short title/description.
Having social media accounts across the most prominent social media platforms is a no-brainer for any business in 2018. There are countless advantages. Creating content on Instagram, Twitter and Facebook can not only bring you in new & loyal consumers, but Google & Bing also rank your website on social media activity. Since all search engine wants is the best, most relevant to specific keywords and highest of quality of content to their users, having active social media profiles will take your website a step ahead of the competition in the ranking battle.
It is quite shocking to us how many businesses don’t utilise this opportunity. If you run a specific, physical business, you will want to attract potential customers from your local area. In order to do that, you will want to rank really well on searches performed in your area of operation.
To help Google associate your website with your location, you will need to include things like address, phone numbers and any other relevant information that a physical business may have which consumers can use to get in touch with you.
We also advise that you have this information on every single page of your website.
We do hope that you have found this helpful and hope that you rank the highest for your industry using our tips.