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4 Crucial Tips for Successful Digital Marketing in 2020

4 Crucial Tips for Successful Digital Marketing in 2020

Posted on: Jan 17, 2020 6 min read

We are in early January of this new decade. This is the best time to refresh and renew your digital marketing strategies to drive your business to greater heights of success.

In the following sections of the blog post, we will discuss some of the best digital marketing tips for 2020 to help your business reap greater rewards.

Create content to cater to the global audience

It is common sense to create content that focuses on the location of your business as well as that of your target audience. But, while creating content, you must focus on the global audience. Why? According to YouTube trends, people outside the US form 60% of the viewers, who feed content produced by American businesses. Therefore, you may never know that you have a more of a global audience than what you initially expected. More and more people are having Internet and smartphone access at present. Considering all these facts, it is time to start creating content that is targeting your global audience.

Rely on videos to tilt decisions in favour of purchasing

While buying a product online, people do not stick to a straight and easy path.  Before completing a purchase, every customer invariably goes through a number of touch points. An increasing number of online shoppers rely on video content to know more about the product before finalising the purchase decision. Video content and video marketing are tried and tested approaches to boost conversions online. Focus on creating product demonstration videos, product comparison videos and how-to videos to tap on the target audience with your product.

Automation is the call of the day

Incorporate automation to make your marketing strategies more effective. Automation contributes to marketing in many ways including the following:

  • Identify, win over and retain potential customers.
  • Recognise the members of audience with strong purchasing intent.
  • Categorise users based on their search intent.
  • Analyse their past behaviour to predict future behaviour.
  • Build an integrated view of your customers.
  • Cater to your customers with more personalised content.
  • Simultaneously manage and optimise your advertisement campaigns.

Experienced marketers at a renowned SEO agency in London particularly emphasise on AI or artificial intelligence while highlighting the importance of automation. Businesses that have already invested in the technology are more likely to reap better rewards in the days to come. In simple words, AI offers more efficient as well as more effective model for marketing. Chat bots are known to boost the volume of comments, requests and complaints that have been acknowledged and replied to. This level of customer engagement proves effective in building a robust online presence. There are innumerable instances where it is not possible for humans to respond to every comment and request. A properly coded AI system easily surpasses the human limitation and helps you maintain an impressive level of customer engagement. Sentiment analysis is another helpful tool to read customer behaviour and conduct litmus test for your products. Based on the outcome of the test, you can fine tune your marketing strategies to make them more effective.    

Greater personalisation

Online marketing in 2020 relies more on greater personalisation than ever before. Taking the cue from the paragraph above, automation is a great way to deliver greater personalisation. To deliver a personalised message to the right customer, businesses are relying on machine learning. You recommend a customer his next item to purchase based on his purchase history. Ask your content team to support your effort by creating more personalised content. Creating personalised content is easier when writers make smart use of automation tools including Google Analytics and Customer Relationship Management (CRM). Once you identify your shoppers, you can create custom content with unique tags, headlines and descriptions. Automation tools can help you deliver custom content at the right address at the right time. If your business lags behind in automation, both capturing and retaining customers will prove difficult in the near future.  

The future of conventional SEO strategies is not very bright. Upcoming approaches like Voice Search, application of Artificial Intelligence for GPS linking and online maps will replace the conventional strategies in SEO within a very short time.

Follow these digital marketing tips in 2020 to take your business to greater heights of success. The SEO industry is on the brink of major phase-shift. If you do not switch over to the newer approaches, you cannot expect your business to grow.

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