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Posted on: Oct 21, 2018 6 min read
Creating meaningful, engaging, emotionally moving videos is vital if you want your videos to sell and business to grow. Content creators from all over the world have stepped up the video production to levels that beginners or people that are only getting started have to practice for months and years upon end to reach that level.
We must stress that a lot of these tips will not work if you are not talented in this regard as you truly need to feel the content to produce a masterpiece that will leave a mark and take your business to the next level.
In this blog, we will give you 5 tips on creating the best videos that will actually sell your product or service to customers online. The tips are in no particular order but are all of an equal importance when creating a high-end video.
The storyline is a vital piece of your video production. What do you want to tell or show your customers? What is the purpose behind the video? Will it be shot in real life or animated? These are some questions that you need to ask yourself before you begin production.
Ultimately, if you have a poor story-line, regardless of how good the other 3 points that we are about to make are, the video will most likely not perform to its full potential.
If you have a skateboarding brand, for example, you will need to shoot outside or within a closed space meaning that you will need a cameraman or what we call them videographers.
This is a person who runs around with a camera capturing the best shots possible so that you can tell your story in the way you envision it. It is often best for you to shoot the video as you know what you want, however, if you don’t have the expertise and movement to capture the right angles at the right time, and then it probably is best to hire a videographer for a day or two. Instagram is a perfect place to find someone that is near you and has the talent and equipment to do the job.
Audio is just as important as the video content itself. Without audio, your video will be boring and people will switch off regardless of how good the quality of the video actually is.
We don’t ask you to hire a professional audio editor; all we ask you is to look at people like Sam Kolder and other videographers and take a look at how they use Audio in their videos alongside high-quality video to create a masterpiece that emotionally moves you. Those are the types of videos that can capture attention and make a product or service interesting.
Colour correction is the icing on the cake. It is on the list because it is an important aspect of the whole project. While it doesn’t affect the video itself, it has the power to change the mood and the way you want to portray the content of the video.
For example, if you want to have a video in a rainy scene that showcases your new pair of shoes, colour correction has the power to make the rainy day, just that bit moodier to set the tone and additionally affect the end consumer.
When creating a high-end video, everything matter. Every little detail adds up to the end and you will have an amazing video that will have the power to take your business to a whole new level.
