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Smartest Ways to Market Your Cleaning Business and Grow It

4 Ways You Can Market Your Cleaning Business and Grow It.

Posted on: Oct 27, 2018 6 min read

The cleaning industry is quite a low-cost industry that with some money, anyone can enter and start their own cleaning company. This, however, means that there will also be a lot of competition pretty much in every area in the UK.

If you have the desire to start your own cleaning company but are not sure if you can sustain due to cash-flow concerns, we are here to help you with this blog.

We are going to show you how you can market your cleaning business in London so that you can get more customers than your competition and dominate the market in your own area.

1. Picture the Kind of Cleaning Business You Want:

You have probably heard this before; however, it is very important. Before you start a business, you must have some sort of a vision, a problem that you want to solve or provide something different compared to everyone else. If you don’t have a picture of the type of business you want to have one day, then you are very likely to just drift around and not make the most out of your actual potential.

One of the most important things for a cleaning company is delivering a fantastic service at a low cost. That is what customers want. This shouldn’t stop you from charging premium one day when your vision turns a reality.

2. Be Human, and Share What Makes You Different:

In a crowded market like the cleaning industry, making yourself and your business different is absolutely essential if you want to have a shot at making it big. We would certainly advise you to do some market research and see what your biggest competitors are doing and simply do it better and differently. Who knows, you might have the talent to just be better than everyone else around you.

One thing that you should avoid at any cost is having the heartless corporate approach. You must be human; your business must have a face, personality and everything that come with a great business because your customers can simply go to someone that they like better, not because of the service, but how they make them feel during the process.

Relationships with the customers and reputation in this industry are everything.

Communicate your message differently throughout your social media pages and watch your business grow in no time.

3. Get into Local Facebook Groups:

One of the best ways you can get business easily at the start of your company is by simply offering your services to people that are in Facebook Groups from your local area. If you go on Facebook right now and search “Buy and Sell [Your Town or City]” you will most likely find a Facebook group that has plenty of potential customers within it.

If you are looking to offer your cleaning services to corporate businesses,, then we suggest that you e-mail everyone that you can find on Google and play the waiting game.

4. Leaflets Still Work!

If you live in the UK, you probably get a bunch of random leaflets through your letterbox almost on daily basis and occasionally, there is one that grabs your interest like car MOT that is cheaper than what you usually pay or food vouchers for restaurants in your own city.

Create a simple, high-quality leaflet and get it out to everyone, everywhere. If you keep doing this on a consistent basis, business will come sooner or later.


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