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Posted on: Aug 30, 2018 5 min read time
Are you contemplating which keywords to put into use and rank for your website SEO? Despite the fact that SEO isn’t of the most complex marketing methods, businesses that are only just getting into it are making some very costly mistakes that we want you to avoid, and this is exactly what we are going to talk about in today’s article.
Researching keywords is one of the most important steps that you should take before you deploy your SEO strategy. It is a tough and time-consuming process, however, if you do it properly, you will reap the results from it. If you do think that you know what your audience is searching for and you jump straight into it without research, that is the costliest mistake many of our clients have experienced in the past. Make sure you do your thorough research so you have a better chance of ranking higher for your industry and bring in more relevant and targeted traffic.
There is no business under the sun that wouldn’t love to be on the first page of Google for the most competitive keywords. It is, however, a bad idea if you do decide to go for the competitive keywords if you are just starting out because it most likely will not bring you much benefit if any at all.
Instead, we recommend that you focus on long-tailed keywords as they are easier to rank and have a higher conversion rate according to our own experience over the years.
If you are looking to rank for fitness related content, focusing on the word ‘fitness’ is going to be a challenging process that will probably not bring you a lot of results/ On the other hand, if you use long-tailed keywords like ‘fitness facilities in south London’, then your chances will be significantly higher.
Using keywords that are directly linked to your content and the topic around it is extremely important. Using irrelevant to your content keywords will probably bring you traffic, however, it will not be targeted and that will equal to no business at all. An example would be if a mechanic used keywords like ‘flowerpot’. The consumers are looking for the polar opposite and yet they are on your mechanic website. We do recommend that you stick to relevancy because that is your best shot.
Optimising your content with keywords that have little to no traffic will not greatly benefit your great piece of content as unsurprisingly, no one is going to be able to see it due to the use of keywords that are not popular or have traffic. For example, we do not recommend that you use keywords during out of their season, for example, using Christmas related keywords during February.
What we do recommend that you do is start with long-tailed keywords. That is a great way to start your keywords strategy. Using very targeted keywords can bring you little to no benefit which is why it is important for you to test what works and what doesn't.
If you have written a great and valuable piece of content that you want to share with the world, it is important that you use more than one keywords to increase the potential of more traffic to that web-page.
Avoiding 5 of the SEO research mistakes will save you a lot of time and resources in the long run, therefore it is important to make a note of them before you decide to do keywords research for your SEO.
If you need any further help with the successful SEO optimisation of your website, please get in touch with our experts at [email protected] and our experts will happily assist you.
