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Guide to SEO

Beginners Guide to SEO:

Posted on: Jun 20, 2018

New to Search Engine Optimisation? Struggling with finding a simplistic explanation of what it actually is and what its benefits to your business are ? Look no more as we will provide you with just that in the most simplistic way possible so you can concentrate on what is important.

What is SEO ?

SEO is a marketing strategy focused on bringing traffic / growing in an organic manner (non-paid) search engine results. SEO considers both the technical and creative elements required to improve your rankings, drive traffic, and increase awareness online.

There are different key aspects to SEO which all have an affect on the final outcome. These vary from the words on your page to the way other sites link to you on the website.

Often SEO is simply a matter of making sure your site is structured in a way that search engines understand which is why it is important for you to gain further knowledge into how Search Engine’s actually work.

Why does my website need SEO?

There are three major web traffic commercial search engines. Google, Bing & Yahoo!. All of which have their core values and benefits to your business online. Although the different social media platforms can generate visits to your website, search engines are the primary method of navigation for most Internet users.

Search engines are unique in that they provide targeted traffic—people looking for what you offer or in other words, search engines promote your business only to people that have a high interest and are most likely to engage/purchase.

Why can't the search engines figure out my site without SEO?

Search engines are very intelligent, but they still need some human help. The major search engines are always working to improve their technology to crawl the web more deeply and return better results to their browsers.

Other than bringing the content on top in search engines, Search Engine optimisation helps to improve its ranking so that online searchers can find your content easily. In today’s competitive market, the Internet helps businesses and SEO companies to enjoy more benefit by getting more customers and visitors.

Can I do SEO for myself?

SEO can be extremely complex for a person that has no idea on how it actually works and doesn’t understand its basics. Even a little knowledge in the area can have a huge impact on your website’s SEO.

There is great amount of content online that can educate you more on SEO but what we recommend is to learn from an expert that already drives results. That way you can not only learn quicker but not make costly mistakes and achieve optimal results almost instantly.

In any case, it's good to have a firm grasp of the core concepts.

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