What Everyone's Talking About
Posted on: Nov 26, 2018 6 min read
With the approach of 2019, the digital marketing trend includes Search Engine Optimisation, social media, content marketing, Pay Per Click and much more. There was a time when you had dismissed visual search or artificial intelligence but with new marketing strategies, businesses now use them to achieve success in their efforts. This blog discusses the 5 best digital marketing trends for the year 2019.
Artificial intelligence or AI is going to win over the world. It analyses search patterns and user behavior that uses data from different blog posts and social networking channels to know how both customers and users can search for the products and services. Thus, Facebook messenger bots may enable to automate as well as optimise your customer service.
Experts working in a reputed digital marketing agency have said, Artificial intelligence provides more information to users by engaging into conversations. Online businesses adopting AI in the year 2019 will promote business growth by winning over the competitors and thus, save money in the long run.
Programmatic advertising is about the usage of AI to purchase and automate so that you may target your audiences. Real-time auctions or bidding is a kind of programmatic ad buying that is more reliable and quick which means better conversions and lower customer gaining costs.
Chatbots are a vital part of the digital marketing trends in 2019. This AI-based technology takes help of instant messaging to chat with visitors or customers. With a huge number of people using chatbots for interaction, most online businesses now plan to use chatbots by the year 2020. It is expected that chatbots will allow online businesses to save a big amount every year by 2022, particularly in the banking and healthcare sector.
You will be able to see the importance of including video in your digital marketing strategy in 2019. A good percentage of customers said that they shared video of a specific brand. Around 72% businesses say that video has helped in improving the rate of conversion. Near about 52% of the consumers added that watching videos of products have made them feel confident about their online purchase. Almost 65% of executives see the website of the marketer and nearly 39% call the vendor after viewing a video. If you want to have higher engagement with video marketing, start a live broadcast or make your video post on Facebook, LinkedIn or Instagram.
Live video is now becoming popular with online businesses which use it for the demo of products, scheduling interviews, glimpses of special events, office environment, etc.YouTube and other videos can be displayed in the SERPs and so video SEO is becoming more important such as using closed caption and text overlays, apart from title, description and file names.
According to a recent data, 1.3 billion users are active on Facebook Messenger, 2 billion messages are sent between people and businesses on Facebook Messenger every month. Similarly, WhatsApp has almost 1.3 billion active users in a month with 55 billion messages sent via WhatsApp daily. Facebook Messenger, WhatsApp and WeChat all have combined users than YouTube or Facebook.
Social messaging apps are a useful way for sendingmessages to customers directly since they allow personalisation and add value to user experience. This differs from messenger chatbots as you can market to customers with the help of messaging apps.
According to DubSEO experts, 2019 will be the year for better customer experience with automation, personalisation and AI-powered technology. Thus, you will have to be ahead of the curve and boost conversion rates for the coming year. Also, you will have to get better at producing customised and conversational content, particularly audio and video that can be shared with the targeted audience.