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Effective Ways Improve Content for Better Engagement

4 Effective Ways to Improve Content for Better Engagement

Posted on: Mar 13, 2018

In today’s world, marketers are competing to get the attention of consumers and it is essential for brands to discover various mediums for distributing the content and reaching it out to targeted audience. Obviously, no one would like to create excellent content just for the sake of disappearing with little online engagement. Check out 4 effective tips for increasing you content reach and engagement.

  1. Different platforms for content distribution – You put in a lot of hard work delivering good quality content with the hopes to see an increase in ROI. But what should you do if you cannot reach out to the right audience? Experts from a good SEO company have said it is a vital to connect them with more people and reach your target audience. Content distribution platforms are a suitable way to improve your brand in front of highly engaged audience.
  2. Branded Audio: Podcasts – The auditory learners usually make up a certain part of the population which means there is a significant number of audience may not be reached out by posting virtual or written content. According to the studies, the podcast listening is increasing at a rapid pace. A great reason to include podcasts into the content strategy is for improving brand awareness and enabling more people to connect with your brand online.

    Leveraging podcasts into the marketing strategy is a suitable way to discuss about the latest topics and having a voice with your brand for building confidence and trust. Most importantly, you can get a secured position as an industry leader. Podcasts should be able to offer value to listeners with either a conversational tone or storytelling. 
  3. User-Generated and Influencers Content – The teamwork between big brands and influencers has been dominating the current market. Leveraging influencers into the content strategy is a suitable way to reach out to your audience, drive more engagement of your brand and increase traffic. According to professionals of a SEO agency in UK, it is important to know that an influencer should have own identity and social media presence with your brand. Some people you will look for are your customers who will tell about the success story of your brand that can have a great impact on your online reputation.

    As per the studies, most consumers prefer peer recommendations than other forms of advertising. Whether it is just an Instagram photo about your product, high number of shares, user reviews or a tweet that praises your company, user-generated content campaigns possess the potentiality to drive more sales, enhance brand engagement and exposure.
  4. Recycle and repurpose – Repurposing content involves using a single idea and then expanding it further into several content pieces. There are various benefits to this, one being the effort and time you put into delivering quality content. So, you should try to increase your reach by as much as possible.

    Let’s talk about an informational blog post you have written.  This can be repurposed in the form of a podcast, infographic, video tutorial, or broken into several parts for social media posts. Repurposing your content is definitely great since it allows you to serve different kinds of audiences, while reducing effort and time. Some people might be interested in reading a lengthy blog while others would like to read an infographic or watch a video. After you set a content distribution plan, it becomes easy for more traffic to read your content.

With organic SEO in London, your website can attain a better ranking on search engine result pages (SERPs) through algorithm based and unpaid results.