What Everyone's Talking About
Posted on: Dec 10, 2018 7 min read
Facebook marketing is one of the most excellent tools that are available to take your business to the global platform. It offers you to be unbelievably innovative in your business expansion. Facebook prioritizes e-Commerce marketers. So, it modifies the marketing strategies routinely every year to facilitate their businesses. The commercial world is more volatile compared to before. To court success in a fiercely competitive environment, you should stand distinct from your competitors and earn trust from the target audience.
In the following paragraphs let’s discuss some of the crucial the Facebook marketing trends 2019 that will help you achieve your goal.
To start with, let’s discuss some raw facts about Facebook – one of the most popular social media platforms of these ongoing times:
Considering this statistics, it is easy to understand why you can’t afford to ignore Facebook to drive your e-commerce business to higher success.
A renowned online marketer in London says, if you have an active Facebook community and yet don’t have an FB store, your resources are grossly under-utilized. Opening a Facebook shop on your store is a great way to provide your customers with what they want. You can access the necessary functional plugins from Knowband for Magento and Prestashop stores. These utilities allow you to integrate your store on your FB page.
Conversion isn’t easy to achieve, as customers are becoming increasingly selective before making a purchase. It takes a lot of effort to convert a casual visitor to a customer. The Facebook shop is a medium that increases the chance of conversion in your store. It also allows your customers to shop for your services or products more efficiently. They click on the Store tab to view your products or services on a single page. Considering these mutual benefits, SEO experts in London suggest their clients open FB shops on their existing e-commerce stores.
FB ads offer more benefits than you think.
One of the best things about FB ads is even if your targeted customers are not clicking on your ad, and the announcement remains continually visible in their news feeds to boost engagement. This creates retargeting the customer easier in the future.
As far as Facebook is concerned, live content can drive as much as three times more engagement. Facebook Live displays the content that is for the moment. It allows you to quickly go live by displaying your office events, product launches and much more. Going Live on Facebook is more likely to engage a large of the audience right on the spot. At the other end, Facebook stories are excellent content clips for the moment. Include your new products or services, discounts, offers, testimonials and anything else you want, a part of your Facebook story.
Consumer-generated content is a powerful tool because it provides the necessary social proof that other potential customers look for it. The material, which is designed by your target audience proves engaging to others. Consumer-generated content may include anything ranging from photos with hashtags (#), queries, shopping experience, product feedback, video streams, and discussion.
As far as Facebook marketing for the upcoming new year 2019 is concerned, follow these tips and you’ll reap a handsome dividend with time.