What Everyone's Talking About
Posted on: Aug 06, 2018 7 min read
Recent reports have shown that more than 3 Billion people have surfed the internet. This staggering number is the largest phenomenon in our history ever.
Google initially was a simple SE website but since 2005, the gigantic internet corporation has set the base for multi-faceted marketing campaigns worth billions of dollars each year. The business analytics provided by the biggest search engine in the world have contributed tremendously in internet user recognition for online brands. Their main use is the tracking of user activity with the idea of a re-targeting campaign in the hope that the user will convert at some point.
Audience analytics, in simple terms, is the accumulation of data collected by a business from users engaging with their online presence. This would include website activity, social media platforms, comments, shares and everything in-between. This was specifically designed for brands to fully understand their customer’s behaviour online in order to increase the conversion rates online. It later became the driving force for scalability.
In recent years, Google have developed and released a bunch of tools to further help brands online. If the Google business tools are integrated properly within an organisation, they truly have the power to build something really big and deliver results on business objectives.
This is amongst Google’s most popular tools for marketers online in 2018. On one hand, it truly helps in the building of PPC(Pay per Click) advertisement for better results and also helps in website content creation for SEO.
Ad group ideas and keyword ideas are the two fundamentals of the Google Keyword Planner tool. The tool will suggest a number of keywords which are similar to the original keyword that is most likely to work. The generated list of keywords will fully depend on the targeting choices set and the date range. Advertising Groups will provide statistics for each of the derived keywords for targeting a specific audience.
By simply spending some time on the Google Keyword Planner, a business can confidently predict the interest level of people on a certain product before they begin its development and build of profile online.
This relatively new tool has a unique and futuristic approach. It allows users to access a dataset to derive search queries. In the majority of cases, the users are not going to have the original data set despite the fact that Google facilitates a user to enter simple terms and procure a dataset immediately.
The Google servers have stored data since 2003 which would tremendously help a business build an audience profile and track the historical progress of a keyword.
Another amazing feature is that several tweaks can be applied to correlate in terms of location and audience which will allow business users to run a range of combinations for profiling their audience.
This tool is perfect for businesses that have the desire to create a flagship business around products from a particular segment.
Google trends would have to be one of the most effective tools for marketers that want to tap into an audience, topic or product which has a high potential and popularity at present. As the name suggests, Google trends traces what people are searching from all over the world and compiling the data to indicate that a trend may occur.
This fantastic tool can compare up to five separate keywords at a time which would give a fair idea of how interested an audience can be at a particular time. This can be shown through spikes in popularity over a set period of time. Google Trends is also able to filter different keywords into different segmentations like location, subject, time etc...
Businesses are also able to take advantage of this trend and showcase their stakeholders that they can build products that stay relevant over a longer period of time through the long-term data and real-time popularity of a certain subject.
Last but not least, we have Google Analytics. This is the preferred tool when it comes to users casually willing to monitor their website traffic. With the help of Google AdWords, businesses can check their advertising campaigns and adjust accordingly to reach their set objective online.
This tool is capable of keeping track of user activity on a website in regards to time spent on the website and the user’s geographical location.
It truly has the potential to provide real and valuable data to a business. It tremendously helps organisations in bettering their user experience online to increase conversion rates.
In conclusion, your business needs to make use of the tools Google have produced over the years. They will provide you with guidance and real statistical data, and show you evidently where your business is struggling online so that you can better it, and give you a higher chance of succeeding long-term as an online retailer.