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Restaurants Use Facebook to Drive Business

How Restaurants Use Facebook to Drive Business

Posted on: Sep 18, 2018 6 min read

If you are in the restaurant industry, you would know how important it is to drive customers through the door on a daily basis so that the restaurant continues to grow and makes a profit. As of late, a lot of restaurants from all over the United Kingdom have adopted digital marketing for restaurants strategies so that they can increase the number of customers.

In this article, you will find out exactly how you can utilise Facebook effectively in order to drive a lot more business to your restaurant for 2018.

Make the most of Facebook Live:

Facebook live is a relatively new addition to the Facebook platform which allows its users to stream live video to their friends(for personal accounts) and customers and users from all over Facebook for business accounts and public profiles.

It is a fantastic way to show potential customers what your restaurant is about, the food, the menu and overall, just interact with everyone that is watching the stream. This will further engage and form a relationship between the viewers and your business and if they see something that they like, they will be more prone to check it out.

Facebook live is also a fantastic way to announce any events or special deals that may be going on in your restaurant and the fantastic thing about Facebook is that you can save the livestream and upload it to your page so that the people that couldn’t see what you had to say live, can watch it at their own convenient time.

Encourage visitors to post pics:

The consumer behaviour on Facebook is very different from every other platform online. Users, especially from the older generation absolutely love to express their emotions and feelings with the world, whether good or bad, it will be online for people to see. If you make a great first impression with your food and how you present it, be sure that images and a lot of feedback will surface the internet almost immediately.

You can also encourage customers to post images from the food online by doing giveaways or awards to a lucky visitor, this way, the name of your restaurant will spread around your local area in no time.

Try and get Facebook reviews:

Facebook is not exactly a popular place for reviews unlike, Yelp, however, having reviews on Facebook will help your page get noticed by people that see your page from other people that have tagged themselves or are posting pictures about you.

People love reading reviews and according to research, 80% of the time, reviews determine the buying decision of a potential customer, especially in 2018 when the culture has softened up quite a lot.

One of the best ways of getting more reviews is through a survey that you can give out to your customers at the end of their meal. You can give them a small discount which will encourage them to come back and give you their feedback that you can later use for your own benefit to attract more customers. It is a win-win situation.

Drive traffic to your website:

If you have the desire to make people even more aware of your restaurant, it is a good idea for you to have a website with all the menus and your restaurant just like McDonald’s and other big chains do.

You can simply link your Facebook page to your website or simply promote it on Facebook, whether that is organically or paid, it doesn’t matter. It is a great way for your customers to find out more about you as you have the complete freedom to share whatever you like with them on there.

Additional Tips:

You can also attract potential customers by adding tempting cover photos, promoting events that will be happening in the future, offer discounts, coupons and other as such methods to drive further customer interest to your restaurant.

If you have a bigger budget, Facebook advertising is going to be your best friend as you can target all your customers, from a single advert post in your local area.

If you need help with your digital marketing and getting your restaurant business out into the online world, let our expert’s team know at [email protected]. We would be more than happy to help you with anything we can.

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