What Everyone's Talking About
Posted on: Sep 19, 2018 6 min read
Just like any business under the sun, having returning customers is going to be your main priority as those types of customers are the ones that are bringing you the most value. This can be doing business or simply referring you to their friends. This is also called word of mouth marketing which is the most powerful marketing strategy ever.
In this blog, we will show you exactly how you can create an Email marketing campaign for your beauty salon and ensure that your current and future customers return and continue to do business with you in the long-term.
This is quite straightforward. You need people’s e-mails in order to do e-mail marketing. Don’t know how to do that effectively without being alloying? Don’t worry, we will show you right now.
If you have a strong online presence, you can simply ask your customers to enter their e-mail address into a pre-made landing page. What we do recommend that you do is provide something in return of a client’s e-mail. It can be anything from a discount, voucher or a draw for a giveaway. This will make your ask for their e-mail address less annoying and more valuable to them as they will get something in return.
If you don’t have any online presence, you can start small from your salon. Apply the same strategy and do it manually right before the client leaves your salon.
This is very important. You should plan your content ahead and make sure that everything is perfect before you send out the e-mails. Anything from spelling mistakes to having engaging titles will make a lot of difference in the success of your campaign.
While you want your e-mails to be promotional as you are, at the end of the day, trying to make a profit as you are a business, it is important for you to think about the customer too and provide them with valuable information where you can. Being digital marketing experts for the last decade, we have learned that it’s better to provide valuable content and have your sales pitch within the content itself. It works much better than sending out a pure promotional e-mail.
Planning out your content ahead is also important for big holiday seasons. Black Friday, Christmas, Easter and other all provide you with an opportunity to pitch a discounted service to your e-mail list. People are much keener and likelier to spend more money during the hype of the holiday season.
Once you have a sufficient e-mail list, it is time for you to experiment and get to know your consumers better. Before you do collect the e-mails, what we recommend is that you categorise your clients by their interests (you can ask for that through a survey). This way, each of your e-mail campaigns is likelier to be more successful as you send the right deals and products/services to the people that are more likely to be interested based on the information that they have given from the survey.
Once you know your customers’ interest, it is time to start experimenting and making each e-mail campaign better and adjusting it based on the data that you gather along the way.
E-mail marketing is still a very profitable marketing method that many businesses across the world still use. The best tip that we can give you is to just be yourself when you are representing your salon and get to know your customers. That way you will know exactly what they want and you can cater your e-mail marketing campaigns around that.