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How Legal Firms can Stand Out Successfully through Instagram

How to Market Your Legal Firm Successfully on Instagram

Posted on: Oct 29, 2018 6 min read

Instagram is now a matured platform that has Billions of monthly active users from top CEOs to 72-year-old retired citizens. It is the platform to be if you want to grow your business substantially, especially if you are in the service sector.

In this blog, we will show you how you can use Instagram effectively and utilise the tools that are provided to you to grow your legal firm and take it to a whole new level.

1. Know your customers:

Before you get into developing an actual marketing strategy, it is very important for you to know who you want to target before you deploy action and invest time and resources into marketing campaigns.

Knowing your perfect customers will not only save you time, money and effort, but it will also help you in finding that customer at a later stage when you start developing the campaign.

We highly recommend that you do a lot of research around Instagram and see where your customers are as well as what your successful competitors are currently doing that you can replicate and do it even better than them.

2. Find Your Customers or Let Them Find You:

With Instagram, it is not hard to get exposure and reach millions of people for free. Hashtags are the best way that you can market your legal firm when starting out, therefore, it is important for you to do some research and identify the right set of hashtags that will help your customers find you and engage with your content/business.

In order to increase the chances of your customers finding you and vice versa, you must upload high-quality and valuable content to your Instagram on daily basis, sometimes 2,3 4 times per day if that is necessary. We do recommend that you use a different set of hashtags for each piece of content and relate the hashtags to the content itself as your audience will find it more valuable and you are less likely to get reported for misleading hashtags.

3. Showcase how you can help your customers:

Instagram have added plenty of features of the last 2-3 years that allow you to showcase your audience exactly what you want when you want. Instagram stories are going to be extremely useful when you want everyone to see a promotion that you may have or if you are doing an event or anything similar to that, whereas highlights, you can save stories that are important or are highlighting an event that you want your future followers to see.

Both of these features are fantastic if you want to showcase your customers what you can offer them in an image or video form.

4. Promotions:

If you have some spare budget, you can certainly use Instagram advertising in order to gain more traction and promote your business to customers of your choice. Facebook and Instagram have developed an incredibly powerful filtering tool allowing you to practically target anyone, anywhere, at any time.

Their analytical feedback is also phenomenal and you will be able to learn a lot about your customer by doing promotions on a consistent basis.

5. Influencer Marketing:

Let’s not forget the most powerful marketing method that has been around for a couple of years now; influencer marketing.

This is a collaboration between an individual with influence and a person or a business that is seeking exposure in front of the influencers following. You can very simply message a few influencers that have a substantial following and negotiate a deal.

It is very simple, straightforward, effective and most importantly under-priced.


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