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How to Write Good Instagram Captions

How to Write Good Instagram Captions

Posted on: Aug 22, 2018 6 min read

Mastering IG captions can be tricky but investing time into learning how you can do that will be worth it as it will lead to more engagement and business.

If you desire to get more likes, comments, shares and overall healthy IG engagement, then please continue to read as we have some fundamental tips that we want to share with you.

Firstly, what makes a great Instagram caption?

Experts working in a SMM agency have said, a great caption is one that shows off your brand’s personality. That could be anything that brings value in the form of information, entertainment or just an update to your community.

The maximum character length is 2,200 and you can add up to 30 hashtags. Also, don’t forget to use emojis; they have their place too and can play an important role in engagement.

Most importantly, don’t forget to fully express personality and the image that you are trying to portray. This will go a very long way.
Now, let’s get on to the list of tips that will perfect your Instagram captions.

#1 Know your audience:

If you don’t know, test, test, and test. Post for a month and look back at what your audience likes the most. Is it the selfies or the pictures in the park? Knowing your audience is the most important factor because if you don’t know what they like, you won’t know what to post and ultimately, your engagement won’t be anywhere near its true potential.

#2 Encourage engagements:

After you have told you story or have updated your audience with the caption, one little trick on how you can increase your engagement on that particular post is to simply ask for it. Ask questions that are relevant to what you posted. More often than not, that will spike an interest and your audience will reply in the comments.

#3 IG stories:

If you haven’t used them; please do. Instagram stories have become like a social network within Instagram. Incredibly popular, with over 200m daily uploads. You can ask your audience questions, ask them to rate particular things, they can ask you questions and much more. Overall, it is a great tool to further engage and strengthen your relationship with your fanbase. It is also a great place for call to action.

#4 Use Emojis:

It is very well known how emojis work, we, as humans like to express emotions and through text, that can be very hard. Using emoji’s removes that barrier. We can let the person on the other end know how we feel through the use of a simple emoji. On the other hand, if you want to be more serious, not using emoji’s will let your audience know that it is more serious automatically as no emotion is expressed.

#5 Use Quotes:

Using quotes on Instagram is an incredibly popular way of bettering the engagement on your profile. Quotes often speak what people think, believe and aspire to become in a short paragraph which is what makes them so powerful, especially when you can make them visual with a great background image. Quotes are a sure way to increase your engagement.


The most important tip we can give is to just be you. People will like you for being transparent and will return if you bring value to them. Whether that is information on nutrition or purely entertainment, there is an audience for you out there, just be patient and consistent and eventually it will come.

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