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What Everyone's Talking About
Posted on: Nov 08, 2018 5 min read
When Facebook officially decided to start allowing marketers to use the platform to promote their products and services, a lot of businesses were sceptical of the efficiency and the ROI potential that the Facebook platform can bring to their business.
It was a completely new approach to marketing, compared to what businesses were normally used to, newspaper, magazine and general radio and street advertising.
The truth is that Facebook has been a huge success story, shooting up Mark Zuckerberg to the top of the richest people in the world; reason being is what the platform offers not only for users but for marketers. All the access to relevant data with tools that are designed to perfection that can help the average Joe or Coca-Cola reach their perfect customer at any time anywhere for pennies.
Up to 2018, a lot of businesses have exploited and heavily invested in the Facebook platform by purchasing ad space to the point of where Facebook had to make major changes as they were quickly running out of space for advertising which essentially drove the price of advertising up.
Many believe that over the next 3-5 years, Facebook advertising will die due to the high cost of advert space.
We certainly believe that everything has its time and that eventually, new, smarter and better marketing methods replace the old. We have seen this with newspapers being replaced by radio; radio being replaced by television and television being replaced by digital marketing on Facebook.
Digital Marketing is becoming more and more personalised. In the last 3-5 years, influencer marketing has been heavily involved in the marketing space and also heavily used by marketers. This has the power to overtake and kill Facebook’s marketing success because it’s simply cheaper, more effective and has the power to reach more people at a lower cost if done properly.
It is almost the end of 2018; therefore, we do recommend that you do not waste any time debating whether Facebook is the right place for you to advertise your business on.
We can tell you right now that it is because almost a quarter of the world’s population is active on this social media platform, and better yet, you can reach them.
Are the prices going up? Yes, however, they are nothing compared to what they will be in the next 3 to 5 years. When Coca-Cola, Pepsi and other huge corporations decide to completely shift their marketing budgets worth hundreds of Billions of pounds to Facebook, the price will simply become too high for normal people and small businesses to purchase marketing space, therefore, we advise that you take time, learn and invest in Facebook advertising while you still have the opportunity.
If you are struggling and would like a team of professionals to take care of your Facebook Marketing in London, please get in touch with us at hello@dubseo.co.uk. We would be more than happy to help you. - DubSEO
