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Local SEO to Achieve Local Ranking for Your Business

Local SEO: How to Achieve Local Ranking for Your Business

Posted on: Feb 02, 2017

Higher ranking in search engine results mean more traffic and chance of conversion. Different search engines will show varying search results for which your company may be at the top in Yahoo but not on Google. SEO is not a paid measure of improving your online visibility. Instead it makes use of proper content and keywords to make your website most relevant to a user made query. 

However improving website ranking for your localised business in London is not the same as the SEO campaigns designed for non-geo specific franchises. 

What do you need to do precisely? 

Fill-in Google My Page Details

Google My Page Details

To begin with, in local SEO, do not rush to find as many links as possible to gain overnight recognition by search engines. The first and foremost thing you need to do is set up your Google My Business Page. If you are worried about setting it up properly, then there are many articles to explain things clearly for you. 
Just remember to include these few things properly:

  • Correct business categories
  • Long business description, which is unique and has links
  • Reviews from your real customers
  • Many relevant photos
  • Your local phone number 
  • Profile image and cover photo of high resolution
  • Business address, which is also there in your website and local directories 
  • The working hours

The Information Need to Maintain NAP

It is very important that your website’s name, address and phone number (NAP) is there in every page. The format in which it is represented should be similar to each other.  Consistency is another factor, which elevates Google’s trust towards your business. 

Google My Page Reviews

Importance of Customer Reviews

Indeed your primary goal should be to get Google reviews; but getting reviews from your local customers, is one sure-shot answer to your palpitating question of how to rank your local business in the search engine results. So make sure you ask them to leave their experience about your products or services. Have a section in your website which deals with all the possible questions, a customer may have on their mind. 

Applying Local On-page SEO Techniques

On-page SEO refers to optimising ranking results by improving your own business website. This particular phase involves many specifications. Where starting from building a website to enable satisfying user experience, steady presence of NAP to creating unique contents with right keyword density are fundamental. Another thing where you need to be careful regarding local SEO in London is the URLs, which should contain the relevant keywords. 

Some other key-features you need to focus regarding the website landing pages are introducing your locality name and keyword in the title tag, URL, H1 tag, ALT attributes and page content. 

Link Building Factors 

Yes, getting your My Google Business Page ready is compulsory, but earning links for your local business SEO campaign is also required. Links help to bring back traffic from other websites to your homepage. Compared to general SEO campaigns, for your localised businesses you do not need links for highly authoritative sites. Instead, here you need links from local websites related to your type of profession. Any hesitation at your end relating to link building can be professionally solved by local SEO services providing agency

Link Building Factors

There are many ways to earn such links: 

  • In Meet.com you can get list of events taking place in your locality similar to your industry. Contact ones, which have trustworthy websites and ask them about sponsorship. This may fetch you link from their website. 
  • Create local resource to reach to local press coverage. You can also sign-up in press request services and get mentioned in the local publications. 
  • Have your own local event and run AMA on local communities. 
  • You can also offer jobs and scholarships to get links from job portals, local schools and universities. 

Get Strong Business Citation

To Get Citations

When all these procedures seem too much to be brought into perfection, seek experienced help from local SEO Company in London. Regarding citations, they are presence of your website’s address and phone number, without links anywhere in the web. Directories like Manta, YellowPages, MapQuest, CitySearch, Whitepages and more are few places you can get registered and going.

The internet is a the ultimate weapon for doing successful business in this tech-frenzy generation. Whether its youngsters or their parents, everyone prefers to hit the internet to get names of required product or service brands within seconds. This is not so easy in case of newspapers or directories, where you need to sift through pages and pages of information to find what you are looking for. 


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