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Short Tour on On-Page SEO Checklist 2018

A Short Tour on On-Page SEO Checklist 2018

Posted on: Oct 03, 2017

Successful SEO experts are known to do two things. One, they can identify the right SEO techniques that will bring expected results; two, they put all of their resources to scale those techniques.

In this post you will learn about:

  • Optimising for Google Voice Search
  • Why to Choose the right Title
  • Keyword Research
  • Optimise The Headings
  • SEO-friendly URLs
  • Content Optimisation Techniques
  • Code to Text Ratio

As far as on-page SEO is concerned, some people speak in volumes only about meta tags and keyword density. In doing so, they just ignore the on-page SEO checklist factors. With years of experience in the industry and after steering countless number of SEO projects to success, DubSEO UK feels it is about time to standup and take charge. If people are not told about their mistakes, they’ll never have the chance for correction.

Therefore, just read on to learn about doing the on-page SEO techniques in the correct way and get desired results.  

Google Voice Search Online: Considering the steadily increasing popularity of voice search, it can be concluded, the future of Google search is conversational. In this circumstance, you’ve to consider voice search optimisation in your SEO checklist from now. Thus, you need to be focused on long-tail keywords, optimise the site microdata, provide context with schema markup, perform keyword research on conversational queries and add pages to your website that provide answers to FAQs.

SEO Title Examples: SERPs display the title tags as clickable headlines for a given search result. These prove important for SEO, social sharing and usability. Therefore, make sure your title tags are accurate and concised descriptions of your page content.

Keyword Research and Analysis: In this context, it is important to refer to the keyword research guide 2017. Your keywords or phrases are actually the keys that will make it possible for your target audience to find you online.

Optimise your Heading Tags: The <h1> to <h6> tags are there, so that you can define your HTML headings. The <h1> tag is used to define the most important heading, whereas the <h6> tag is used to define the least important one.

SEO-friendly URLs: Remember, your URLs are one of the first things about your website that both Google and your target audience see. Moreover, these are also the building blocks of a successful site hierarchy that pass equity through your domain and drive users to their desired destinations. Considering all these factors, it is obvious that the right website structure will enhance your SEO effort to a great extent. A good URL structure facilitates better crawling of the Googlebot. As a result your content gets more properly indexed and is more easily accessible to users.

Content Optimisation Techniques: Your content is the text that your visitors see and read on your website. Content optimisation involves the process of making the homepage or any other particular page of your website more attractive to both the search engines and users.

How to improve Code to Text Ratio: There is a tool called “Code to Text Ratio Checker”. The term, code to text ratio, denotes the percentage of visual text on a given webpage. The tool helps computing the content ratio (or the percentage) based on the existing HTML codes and the text. It is important to note here, both the search engines and the bots determine this value to identify a web page’s relevancy.

Ideal Keyword Density Percentage: Interestingly, there is no ideal percentage for better ranking in the given context. However, our DubSEO UK experts feel keyword density within the range of 1-3% works the best. This range includes both the LSI and semantic keywords as well. Google wants natural articles and blogs that are written without emphasising on any keyword or search term. Make sure that your keywords are placed naturally along with the flow of your content.

Use the best Grammar Checker: Just enter the text that you want to undergo a grammar check. However, you can also use it for checking spelling and punctuation mistakes. Once, the tool finishes its task, just click the submit button below. Then, click on underlined words to get a list of alternatives and suggestions related to your query.
Check Duplicate Content Online: Content in more than one location on the internet hampers search engine rankings of any website. Therefore, you have to prevent duplicate content (or plagiarism) on your website. There are many duplicate content checkers online to cater to your requirement.

URL rewrite: You’ve to ensure all your pages redirecting from non-www are changed to www.

Image Optimisation SEO: Importance of image optimisation in SEO cannot be ignored under any circumstance. Do not go for stock images, rather adopt original, high-resolution images. Add descriptive captions for every image you use and properly name your image files for SEO purpose.

Google Analytics: Do not forget to setup Google Analytics to track and report your inbound web traffic.

WebMaster Tools: Previously, the Google Search Console was called the Google Webmaster Tool. It is a free service, through which Google allows webmasters check indexing status in one hand and optimise their websites’ visibility on the other. Moreover, it also allows to check and set the bot crawl rate and access the statistics regarding Googlebot accessing a particular site.

Page Speed: Enhancing the page speed of your site will invariably improve its UX or user experience. You can make use of a helpful tool, named GTmetrix. The page speed of your website may also affect its ranking on SERP. A slower page speed indicates, Google can crawl lesser pages in a given time. On the other hand, a longer load time can negatively affect your conversions.

Robots.txt: Make use of Robots.txt to instruct crawlers how to crawl and index the pages on your website.

Google Sitemap: It is a list of pages of your website, which is accessible to crawlers. It is usually organised in hierarchy. To put it in short, it is a XML file that lists the pages on your website.

W3C CSS Validator: The W3C CSS Validation is a service to check the validity of W3.CSS.

Schema for SEO: Schema markup is a semantic vocabulary code that you have to place on your website to provide more informative inputs to your potential visitors. It is relevant to consumer behaviour in local searches.

Mobile Rendering: The browsers are instructed by the meta viewport tag about adjusting the scaling and dimensions of a page to the width of the device. In absence of this meta viewport element, mobile browsers by default switch to rendering pages at the width of the desktop screen. To make the content look somewhat better, it then increases the font size and scale the content to fit the screen or display a part the content that fits within it.

URL redirect service: It is suggested that you set up a URL redirect for your domain or subdomain, so that those can be forwarded to any destination page you want.

Internal links SEO: These are the links that go from one page of a domain to another page in the same domain. You use this mainly for navigation.

Outbound links checker: On the other hand, these are the links that will take you elsewhere. Mostly, they take you to another specific webpage or a website. Even if all websites may not have these outbound links, but most of them do have.

Google broken link checker: To put it simply, broken links are the links that do not work any more. There can be various reasons behind a broken link, like the website may not be available any more, the URL structure of the website changed or a component webpage was moved without adding a redirect notification.

SSL certificate installation: Keep it in mind that this is not mandatory for every website. However, if you accept credit card information and store the same in a database for future processing using an offline POS machine, then you certainly need as SLL cerficiate. Even if you charge it manually on your merchant account’s website, still you need the certificate. It secures credit card data through encryption, as and when it gets transferred. Google assigns greater priority to these websites. As such, if our experts are not completely mistaken, Google is now pushing for HTTPS adoption. Thus, it is suggested, you consider this aspect too in your on-page SEO checklist.

Social share buttons: These buttons will not affect your SERP ranking, but will definitely prove helpful to spread your content.

Follow the guidelines discussed above and get right back on the track and drive your campaigns to higher levels of success.

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