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Posted on: Apr 05, 2018
Online video is gaining immense popularity and things are going to change absolutely over the years. An interesting question that arises in our mind is, “What would you do after 5 years – read through this blog or watch the video?”
The New Year 2018 will bring some great changes for online videos. Not only will videos account for 69% of Internet traffic of all consumers. Video-on-demand traffic will be almost pushed. Online video is now becoming a key tool for the people who want to get more information and fulfill their entertainment purpose. Besides, small businesses that do not add videos in their marketing strategies will be doing so at their own risk.
Video is now becoming the future of content marketing. According to the studies, almost half of the companies are using this medium for advertising and promoting their business. It is a figure that’s expected to rise quickly than you even realize the possibilities. Experts claim 64% marketers expect videos will rule their marketing strategies in future.
When it is about the probable reach of online users, videos should be of good quality. The popular video sharing website, YouTube receives almost one billion unique visitors each month which is more than any other channels, aside Facebook. Videos can provide access to all and no other form of content can actually do the same thing.
The success stories of videos that have gone viral are a legend. As per the recent campaign from Volkswagen, a trio of its videos has viewed a combined 155 million times. If these numbers are out of reach for companies without having 12-figure revenue streams, they reveal inherent shareability of videos. Try to keep viewers engaged and they will share video with others. They would like to spend more time on your website and see your brand carefully. Video is undoubtedly one of the right tools for social media marketing.
It is quite engaging and vital for small businesses that provide easy to digest content. Videos can do it quite well and if there are 1000 words in a content, then one minute video will definitely be worthy of more viewers.
Do small businesses really need videos for marketing purpose? The answer is yes. As the cost of production seems to fall significantly you do not have to be a technical expert to create videos. Apps like Twitter’s Vine having clip length of six seconds have increased the chance for businesses on a restricted budget. On the other hand, if you want to get good return on investment, you will need to keep certain things in mind.
Know your audience well and ensure the video is relevant to them. If it is not the right way of sending your message online, you are probably wasting your valuable time.
It is advised to understand the importance of social media in today’s world and promote business on different channels. If you want to know the potentially of videos, try to make it easy for users to find and share them. Do not ignore mobiles either. Experts have said, a tenth of all the videos play on tablets and mobiles. This is an important part with mobiles having more sharing of videos by the end of the year than what can be expected at the beginning.
Finally, you need to be creative with online videos and content. It is said, creativity wins over the production cost anytime and every time. Make sure you get it done in the right way as online videos will become the future of content marketing.
