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Planning a Digital Marketing Budget

Planning a Digital Marketing Budget as a Small Business

Posted on: Aug 08, 2018 7 min read

If you are reading this article, you most likely have a start-up idea or an already established business and are looking at digital marketing and how to take your business to the next level.

You are in the right place. In this article, our experts will take you through budgeting for digital marketing campaign so that you do not waste a penny.

1. Research:

Perhaps one of the most important aspects of a digital marketing campaign; knowing where your customers are and how they behave. Do your research and don’t jump on everything that seems too good to be true. Find out what works, what doesn’t and what is relevant in 2018. Otherwise, you are just going to waste your valuable money.

If you are selling a teeth whitening toothpaste, you most likely aren’t going to get any ROI if you put a banner in a forum for car enthusiasts. As a matter of fact, you most likely aren’t going to get any ROI if you post an advert in any forum because that no longer works the way it used to in 2003. Online users hate when your advert interrupts their experience and it most likely will do more damage to your reputation than good as you will be proclaimed as that spammer or annoying ad business.

We recommend you to research more on these platforms - Instagram, Facebook and Twitter, and how you can utilise them for your business. Obviously depending on your industry, LinkedIn, Google+ and Pinterest can also come into play. It’s all about research & knowing where your customers are.


Our strategists at DubSEO cannot stress enough how important goals are before you deploy a marketing campaign. If you don’t know what you are after, on what basis will you judge if a campaign was successful ? Your campaign can also divert into a different route if you don’t have a clear goal which will only increase the pre-set budget or completely waste the current one.


Assessing campaigns from previous weeks, months and years will allow you to be able to judge the market shift, consumer behaviour and other minor details that you need to adjust to in order to increase the chances of your campaign succeeding. After all, each prior campaign can be used as a learning curve.

It is important for you to completely eliminate any platforms or strategies that did not work in the past if you are on a tight budget and cannot afford to further put them to the test.


Allocating your budget in the right place is important. One of the ways of knowing where you can allocate your money for the highest ROI potential is by analysing any previous campaigns that your company has run.

If you are only just starting out, it is important for you to work with a social media experts agency like DubSEO that have the right guidance, expertise and practical experience in the field of digital marketing.

It would be much smarter to invest in a digital marketing campaign with us rather than do it by yourself as you are most likely to waste money right at the start due to lack of experience.

On top of your business growing a successful online presence, you will learn how we do things too as our experts will be taking you through each step of the way, in detail. You can then apply that knowledge to your business ventures in the future.


Digital Marketing is all about testing and learning. You will lose, lose, lose until you win big, and by big, we mean BIG. It is no secret that the more effort and money you put in, the more you are going to get out of it, faster as you will have the opportunity to test different market segments at the same time.

If you need help with your Digital Marketing, please get in touch with our expert team. They would love to help you out. Our contact number is 0207 183 2266 or alternatively, you can Email us at [email protected].


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