What Everyone's Talking About
Posted on: Sep 18, 2019 6 min read
Google is still the Numero Uno traffic source for any blog or website. The question is why? There are many relevant traffic sources but Google is considered as the best. Search engine optimisers from DubSEO – a reliable SEO services company in London – will explain the reasons behind the question.
When you manage to get on the first-page of the Google organic search result, the number of visitors for your blog or website will go up dramatically. With other traffic sources – however relevant they may be – this doesn’t happen or at least, not to that extent.
On the other hand, if you miss out being on the first-page of the Google SERP, the number of your visitors as well as conversionswill both drop down drastically. In fact, this drop will be so severe that it becomes difficult for MSEs (micro and small enterprises) and even many SMEs (small and medium enterprises) to sustain over time.
In the following paragraphs, we will discuss some tactics that will help you stay on top of your game.
Without targeting the right keywords, your ranking efforts are unlikely to pay off. There are a number of tools – including the Google’s keyword research page – to help you select the most accurate or effective keywords. While researching relevant keywords, remember that your target is to focus on the keywords that have the best potential to generate high search volumes. Only those keywords that can generate high search volumes can drive heavy traffic to your website or blog.
On the other hand, securing first-page ranking for highly competitive keywords or search phrases is not only difficult but also almost impossible. Therefore, it is a realistic strategy to select some niche terms that are a little less competitive. Never select only one keyword; rather select a few likely terms so that you can mix them up in various combinations to drive results.
It’s a good idea if you want to include long-tail keywords but make sure that you select active long-tail search terms instead of their passive counterparts.
Marketers dealing in search engine optimisation in Londonstate that there is no better alternative to great and high-quality content. Content quality was never so crucial to Google in the past as it is now and therefore, you have to generate informative, relevant and easy to understand content for your targeted audience to scale up the SERP listing. Make your content easily shareable. When your content is shared by others, it helps you generate high-quality back-links.
When Google tries to rank a page in SERP, it looks for a relevant sitemap. Therefore, it’s crucial to create sitemaps and update them whenever necessary. Nowadays, plugins are also available that help you create and update your sitemaps. This makes your task easier. When you’ve an updated sitemap, Google understands that there are changes in your website and it ranks your latest posts or web pages accordingly.
Off-page SEO is mostly done to generate backlinks. Make sure to fix all on-page issues before you start working off-page to get backlinks. Your off-page SEO efforts will only provide results when all of the meta tags and descriptions are filled out and your entire on-page content is fully optimised.
High-quality backlinks contribute to online prominence of your blog or website. Google assesses the relevance and importance of your webpages on the basis of the good quality links they have generated. The greater number of backlinks you generate from high-authority and relevant websites, the higher chance your webpage hasin occupying the higher SERP rankings. These days, spam links do not provide you with any benefit and Google is very particular about it.
Reliable SEO companies in London follow the strategies mentioned above while catering to their clients. You should also toe in line to reap the results.