What Everyone's Talking About
Posted on: Jan 11, 2020 9 min read
Hi there! As we are nearing the end of 2019 & begin to hear the sounds of the upcoming festivity, it is time to stock up on your SEO strategies for the New Year ahead.
First, let’s get some well-known facts repeated.
Search engine marketers in London stress that SEO is not magic. Neither is it a one-time affair that you perform and forget for the rest of your life. Experienced professionals working at reliable SEO agencies carefully tailor smart strategies and work with diligence to help businesses secure and maintain high-ranking positions on SERP.
In the following sections of the blog post, we will explore some SEO strategies that industry veterans expect to dominate in the upcoming 2020.
When SEO is concerned, your success depends on the following factors:
With ever-advancing technology, Google search engine algorithms are only growing smarter. In this circumstance you have to rely on newer ways to ensure top ranking on SERP.
Here are some effective tips to help you reap rewards.
It is also called featured snippets.
A search result featured on top of other query results on Google is a featured snippet. This range of snippets aims to answer your question in brief. They are enclosed in a box and that is why they are also called “answer boxes”.
Now let us discuss 3 ways to optimise your website better so that it is chosen for a featured snippet.
Google recently launched Google BERT – an update to its search algorithm. BERT is supposed to help the search engine grasp the context behind content. This digital assistant will explore the context of content and retrieve the best alternatives for that user.
In other words, you are expected to explore the probable questions related to your particular niche and then provide a comprehensive answer to the query.
In this section, let us discuss ‘snippet bait’. This ‘bait’ is placed at the beginning of an article. In order to get selected as a featured snippet, you should provide brief and precise answers. These answers are meant to help visitors to land on your business so that you can convert them to customers.
Ideally, snippet bait should be within the range of 40 to 60 words. This approach allows Google to pull a summary of your blog or article to display to users.
Strategists at one of the best SEO agencies in London suggest you must stress upon to make your content aesthetically pleasing. When you have structured data in your content and the content is well-formatted to appeal to the human eye, you certainly enjoy substantial ranking privilege from Google.
Google bot usually searches for relevant keywords or specific queries within headers. Do use images, bulleted lists and HTML tables in your content whenever and wherever possible.
Voice search is gradually gearing up to capture the centre stage in the near future. PWC-conducted audit states that 71% of users prefer a voice assistant to perform a Google search compared to typing out queries. Modern generation smartphones support voice assistant and 20% of total queries on Google have already switched to voice searching.
You can be rest assured that this percentage will only keep growing with time. Studies reveal that not only 55% of teens but also 41% of adults perform at least one voice search a day. Millennials – in particular – lead the trend with 69% of voice searches on everyday basis.
By 2020, which is hardly a few weeks ahead, half of total Google searches are expected to be made over voice. Voice search from mobile devices gives only one top result or position zero. If your website is not optimised for voice search, half of your customer base won’t be able to access you.
Follow these 3 basic tips when it comes to optimising websites for voice search.
Slow load times can really hamper your website SEO performance while a fast website can be a real game changer. Nearly 5 out of every 10 users expect a webpage to load within 2 seconds flat. If you can’t cater to their expectation, the bounce rate of your site will rise.
Google launched the Hummingbird Update in 2013. It was primarily intended to help businesses understand the context behind a search query.
At this day and time if you search for “royal wedding”, Google won’t show you anything related to the wedding of Prince Charles and Lady Diana. Rather, it will show relevant events that occurred more recently.
Taking this in account, while creating content, you have to maximise the focus on user intent in order to make your page more relevant to a particular search query.
Whenever people make use of voice assistant, they speak as if they are just talking to another human being. Thus, they never use short keywords and would rather put their questions in long phrases. This is the reason long-tail keywords are so relevant.
To maximise the chances of your page being pulled up in relevant search results, focus on the common questions that your potential customers are likely to ask. You can also set these probable questions in an H2 header. Then provide a crisp answer to the question in the body text. Meanwhile, never hesitate sprinkling long-tail keywords at relevant positions across your content.
Follow these tips to stay ahead of the curve, assure search engine experts at DubSEO – a leading SEO company in London dedicated to drive businesses to greater heights of success. For more information, please feel free to contact us.