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The importance of a website design and how it helps in making business profitable Online

The importance of a website design and how it helps in making business profitable

Posted on: Nov 09, 2018 7 min read

Website designing is a very tricky subject that your business must nail pretty hard in order for your business to thrive amongst the competition in your industry.

In 2018, pretty much every business, online or a local retail shop has a website of their own showcasing what they offer in the hope to reach a wider audience. It truly is a battlefield for consumer attention and we are here to show you and explain to you the importance of a website design to your business and how it will help your business become a lot more profitable than it is at the minute.

Your industry matters:

The industry that your business operates in matters and can significantly affect how your website works. Let’s just say that what works for Apple doesn’t mean that it will work for you.

For example, if you are in the whole-selling industry, your website needs to be well organised and detailed with a lot of options for your customers which instantly removes the possibility of you having a website that is flawlessly clean like what Apple offer.

On the other side, if you have a dental practice in London and you offer cosmetic dental treatments in London, then having a website that is clean, well-presented and easy to navigate for your potential customers is REALLY important. We cannot stress how important it is to your conversion rates. We no longer live in 2005. Everyone is used to perfectly designed websites that are flawless and no one will have the patience to browse through a website that was put together in 10 hours.

Mobile Friendly Websites:

In case you have been living under a rock for the last 5 years, you would know that everyone is moving away from desktop and is starting to heavily use mobile. This is mainly due to the ease of use and accessibility at anytime, anywhere. People have a fast-paced life and many jobs require people to be on the go at all times, and that simply eliminates the possibility of them being productive with a laptop which makes many move over to mobile.

After we mentioned how important mobile is and why it is taking over the world, we believe that it is time for us to also tell you that your website needs to adapt to the consumer behaviour, meaning that if your website is not already mobile-friendly, you are literally leaving money on the table as your website becomes unavailable to over 50% of the internet users.

If your website is not mobile-friendly, that also can affect your SEO rankings due to the Google Mobile-Frist Indexing which the search engine giant announced less than two years ago.

Conclusion:

Having a website that is easy to navigate, well organised and is friendly to any device on earth can significantly increase your chances compared to if you had a black and white, plain and unorganised website.

Perfection and user experience matters more than you think. We, from DubSEO Agency have a team of website designers in London that can help your business have a website that has everything that your business may need to capture the attention of consumers. Let’s get you ready for 2019 so that your business can finally thrive to its maximum potential.

For more information, please contact us on hello@dubseo.co.uk -    DubSEO


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