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The Power of Instagram Stories for Business

The Power of Instagram Stories

Posted on: Sep 17, 2018 3 min read

Instagram is without a doubt one of the most prominent social media platforms for 2018. Since Instagram launched the “Stories” feature after seeing the success that Snapchat had, it quickly became a noticeable that it was a great addition. As of Q4 of 2017, Instagram stories have over 300 million daily users with numbers expect to increase dramatically over the course of 2018/19.

So why exactly are Instagram Stories such a powerful marketing tool that your business needs to take advantage of? Our digital marketing experts from DubSEO held a meeting regarding the topic and here is what we have come out with.

An opportunity to get to know your audience better:

Alongside Instagram Stories, Instagram have decided to add on different features that their users can take advantage of. Some of those include Polls, Ask questions, Opinions and many other.

You may be asking, why are these any good for my business? The answer is simple, you will be able to get to know your audience better without being annoying and causing any friction that can damage your reputation. You can also engage with your consumers on a completely new level and become more personal. You also have the chance to listen to what your customers want so that you know which direction you need to head with your business if you want to succeed.

The “Swipe Up” feature:

While this isn’t available to everyone as there are certain requirements that you need to meet before you unlock this feature. The requirement is that you are running a business account and that it has over 10,000 followers.

Why is this feature so good? You can directly send the consumer from Instagram to your desired destination without an issue. It’s so effective and businesses are extremely thankful to Instagram for bringing this feature forward.

Pro Tip: If you want to increase the “Swipe Up” to Viewer ratio, then what our digital marketing experts advise you to do is to engage with your customers and provide up-front value through the stories before you pitch the sale or ask for anything.

It is here to stay:

According to Instagram officials, the Stories feature has encouraged users to spend more time and the platform and come back on a more frequent basis. Recent statistics show that millennials spend nearly 32 minutes per day on Instagram whereas the older generation spends around 24 minutes per day.

While this may not seem like a lot, it is a huge chunk of a person’s day that they can literally spend anywhere else but instead, they spend it on Instagram.

Reportedly, the numbers are rising for the Q4 of 2018 and some record-breaking statistics are expected throughout 2019. Don’t wait. Get on Instagram today and get your piece of the pie.

If you are struggling and need help with your social media management, please get in touch with our team at hello@dubseo.co.uk. We would be more than happy to help.


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