What Everyone's Talking About
Posted on: Sep 23, 2018 5 mn read
The marketing world has changed drastically over the years. Now that we have the internet and all the technology to access any brand, anywhere, at any time has challenged businesses to their extremes as old marketing methods were no longer as effective and they quickly had to think of something new to get ahead of their competition and dominate the market.
This is when Explainer videos started appearing and became massively adopted across the service sector in the United Kingdom as they worked extremely well if they were done professionally.
With the help of the internet, you could quickly spread the news of your new product or service via an explainer video and reach virtually everyone that you need in a matter of seconds and create an opportunity for your business by getting even more customers through your door.
So what is an explainer video? They are short animations with background audio (usually an actor speaking and explaining the product or service) that effectively squeeze in all the important information about your product or service so that the viewers of the video can quickly grasp what it is about, find value in it and hopefully convert.
The reason as to why people go with animation over real-life video is because animations are usually much cheaper to be done and can be manipulated in order to achieve the desired effect for a much lower price compared.
Besides the fact that you can make an animation very catchy and visually appealing, you will also need a video script alongside it in order to pitch your product to the viewer as effectively as possible in as little time as possible.
In order to create an effective video script, you will need to take into consideration the hook, the body and the CTA (Call to Action).
The hook is a strong opening line that needs to grab the viewers’ attention right at the beginning of the video. It should not be any longer than 10 seconds as the consumer attention span is often extremely low, therefore every single second is vital right at the start.
The body is the structure that builds up the hype around your product to the viewer. It is as equally important as the hook. It should include product description, how it works, and why it’s unique to anything else that is on the market.
CTA or call to action is a direct invitation to the viewers to take action at the end of the video. This can be a tempting offer or a direct sales pitch to your product or service.
Everything from animation and colours to the intonation and language plays an extremely important factor in the buying decision of a potential customer. This is why many businesses usually hire animators and voice actors that are extremely talented at what they do. If you feel like you have the talent and the voice, then you can save quite a bit of money on an animation video and do it according to your own schedule.
You need to make sure that your video is right to the point and that it doesn’t get boring in the middle, right before you can pitch to your viewers. This is because if a viewer gets bored, at any stage of the video, they can click off it and you will never see them again.