What Everyone's Talking About
Posted on: Mar 31, 2020 6 min read
Do you have a medical website? If yes, then it will speak a lot about your medical practice. You need to select the right website design that will go well with present and potential patients as you want them to inform about your medical site and keep them engaged with us.
Whether you are planning to set up your doctor website or redesign the present one, some factors should be taken into consideration during the planning procedure. Read on to know about healthcare web design tips that can help to meet the requirements of patients.
1. Focus on user experience of healthcare web design – Nowadays, people use online resources to take proper care of their health condition. If they cannot find what they search for in your medical site, then they will look for other medical website providers. Nearly 32 percent of consumers use mobile apps or Internet to compare for different healthcare services in the last year. The same percentage of respondents has already admitted to shop online for vacation packages, and almost 31 percent of those surveyed have said they use Internet at the time of making a car purchase.
The focus of your medical website design in London should be your prospective users. Your doctor website should look good and have an attractive web design that is easy to navigate. The best practice for healthcare website designs is to have call to action buttons such as – “Contact Us” or “Book Now” that are visible on all web pages. This makes it quite convenient for new patients to book an appointment online.
2. Identify the message of your online brand – When you decide to choose a healthcare provider, patients have several options and so, you need not leave space for the interpretation. Your doctor website must denote the services offered and what differentiates your practice from that of the competitors. Simplicity is the ultimate key for preparing your brand message. You have to find a suitable way to speak your story in a short way that denotes how you can have a positive impact in your life.
A good medical website design consist of all these elements such as — color scheme, logo, taglines, images, special features and so on to convey your brand messaging. These features work in the same way like healthcare websites that communicates what your practice stands for and who it serves.
3. Communicate your idea to healthcare web designer – The quality of medical web design has a direct impact on new patient in your practice. As a result, these medical websites should have an experienced web designer who can make the entire site appear professional. You might not know in which direction you can take doctor’s website. Your web designer can work together with you for developing a healthcare website design that will denote your brand in the perfect way.
The better you can communicate about your practice, the more equipped they will be for creating a medical website design that speaks about your brand. So, you need to invest time in defining your brand message before starting the procedure of selecting healthcare website designs.
4. Optimise healthcare sites for mobile – A proper medical web design in UK must be mobile compatible in all aspects. Near about 46 percent of people use smart phones and tabs these days for improving their health condition. Other than this, Google’s mobile-first indexing is impacting the doctor website. If you have not yet optimized your content for mobile users, then this will probably leave a negative impact on the site rankings.
It is advised to provide patients with the same value both on desktop as well as mobile phones for getting the best possible results. Make sure you optimise content in a way that will fit each kind of device and require additional effort, but it should be worth the investment.
5. Share content to add more value to your website – Your doctor website needs to introduce probable patients to your medical practice. By adding certain features such as a blog, reviews of patients and EMR integration, you will be able to serve both existing and new patients in a better way.
When you share blog posts daily on important topics for the patients, then this will provide them with all the answers they need. Thus, they won’t need to go through reputed medical websites for more information. This will drive more traffic to your site as patients look for further assistance with medical problem that will find your practice on top in search results.
Thus, building an effective medical website designing requires proper planning on your part. According to DubSEO healthcare marketing experts, you will have to work with a web designer who can make the entire procedure easy and convenient. Make sure the lines of communication remain open all the time so that you create a medical web design that will represent your practice in the perfect way.