What Everyone's Talking About
Posted on: Aug 09, 2018 6 min read
In 2018, influencer marketing has become one of the hottest and most effective advertising methods across the social space. Businesses are paying hundreds of thousands of pounds for a single post to reach the 100 million+ Instagram audience of a 21-year-old influencer. Yes, we are talking about Kylie Jenner.
Why would a business do that? Because it works. It works extremely well.
The brand paying the influencer doesn’t need to emotionally attach to the potential customer because that trust and relationship are already established with the influencer which is why crazy money is spent year after year.
In this article, our marketing experts wanted to share a few reasons why influencer marketing is so, so important for your business development. We understand that your business probably doesn’t have 100k to just throw away at a millennial with more followers than the entire population of your town x100, instead, we will discuss the topic in general. Don’t forget that everyone that creates content online is an influencer and their say has an impact.
Do you remember what happened to e-mail and forum banner ads once businesses found out how Facebook advertising works? They stopped working. Maybe not entirely, but have definitely dramatically decreased over the last 5-7 years.
This exact scenario is expected with traditional marketing methods as consumers are becoming extremely immune to anything that can be mildly annoying. What adverts don’t annoy the internet users? Adverts placed by people they admire and this will only get stronger while traditional marketing continues to fall apart.
Let’s not forget about ad blocker and several other methods your potential clients are using to completely remove any advertising from their mobile devices.
According to recent research, over 75% of businesses online have considered or have used influencer marketing as a promotional method. While it may have worked for some, it may not have been as successful for others. The influencer market is getting dominated by brands but it isn’t anywhere near as saturated as Facebook advertising, where the costs of placing an advert are only going up year after year. Yes, we do suggest that you start looking at influencer marketing before it gets too expensive.
It’s no secret that native advertising tends to perform better than traditional ads. Influencer marketing, on the other hand, is in a league of itself. Why? According to research, over 92% of consumers are trusting recommendations from a trusted individual and who would they trust if not their online idols? Just like word of mouth, the most powerful marketing tool ever, but on steroids because you can tap into hundreds of thousands of people’s feeds in the same time.
Recent studies have found that influencer promotions that are well implemented within their content are 11 times greater than a traditional digital marketing campaign. This really should put any doubt to rest because it clearly works, with incredible ROI if properly executed.
Will it work for your business? We don’t know. Like anything, there isn’t a guarantee, but chances are that there is an influencer of impact out there that would be extremely happy to work with you that would also bring in an incredible return on investment. All you have to do is do your research on the right influencer before you pay them for their audience’s attention.
Research is important here. Make sure that you know where your audience is before you make an investment so you don’t waste your valuable money.
If you are a sunglasses re-seller, it might not be the best of ideas to use LinkedIn influencers because chances are, the LinkedIn users aren’t there for shopping purposes. On the other hand, if you work with a fashion influencer that suits your sunglasses on Instagram, the outcome is much likelier to be in your favour.
Despite us giving you tips on the front end of marketing with influencers, ensure that the back end of your business runs effectively and that you are making every penny count by tracking your visitors behaviour so that if conversions don’t happen as well as you thought, you will know what needs to be fixed on your website so that next time, your website visitors are likelier to make a purchase.