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Posted on: Apr 25, 2019 6 min read
Law firms can bring traffic to their websites, get more phone calls and generate ongoing referrals and repeated business. Trust is the most important factor for the success of online marketing campaigns. Hence, you should prepare the marketing plan in a way that builds reputed brand and website, which is then followed by ongoing strategies that turn site visitors into future customers. This blog will discuss five marketing strategies that can help law firms to get new clients.
A website is said to be the only way that helps in the conversion of visitors into customers. It is much more than a homepage, about us page and contact us page. When designing your website layout, the first thing to ask yourself is: What are my targeted customers searching for in a law firm? In other words, what would make you select your website as a legal resource? All websites need to have messaging, proper branding and quick load up speed. Your website should also be easy to navigate despite of the device that is being used.
Apart from downloadable content and videos, setting up a content marketing strategy can help to build good online reputation and get better SEO. You can do this by building quality backlinks and writing content that points to other web pages on your site such as blogs and press releases. Another way to add value to your targeted audience is to contribute content for other websites. This can help drive traffic to your website while providing helpful information that can build trust with probable clients.
LinkedIn had been ranked on top having almost 84% respondents that they use social media platforms. However, Facebook was the social platform that brings most businesses which is around 31% in comparison to LinkedIn which is 27%. Whether you want to start a new business or gain the authority as a lawyer, both Facebook and LinkedIn are the two most important channels that every law firm needs to have a complete presence on.
Online marketing keeps changing all the time, therefore, it is important for you to make sure that your website is up to date.. With newer competition, ongoing efforts in the law firm marketing are important for building on marketing tactics and getting the most desired results.
These are some effective law firm marketing tips to improve your online business and increase your client base.