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Your Website Structure can have an Impact on SEO

How Your Website Structure can have an Impact on SEO

Posted on: Sep 24, 2017

Search Engine Optimisation or SEO is all about conducting thorough keyword research and focusing on the most relevant keywords. These are vital factors for SEO with other technical considerations such as the structure of a website that can fall to the edge in SEO. You will find several ways how the structure of your website can have an effect on SEO. It is important to solve these issues quickly in an easy manner.

There arises an important question, “What makes up the structure of a website?” In simple words, the structure of the website or how the site has been set up is a completely different thing for web designing. Rather than thinking how a website will look like, you need to consider how the web pages of a website are linked together. These pages need to be organized in a way that is user-friendly and the biggest search engine, Google finds it easy to navigate.

It is extremely important to have an organised structure of your website for SEO purpose. Without creating something unique, your other SEO practices and effects may simply mean nothing.

Website Structure Effects SEO - Sitelink

Read on to know how website structure affects SEO.

Website crawlability – Matt Cutts has said, the crawlability is the main factor to avoid indexing problems on Google. If a search engine bot encounters an unexpected result when finding something, it can cause problems for SEO.

When it is about the structure of a website, crawlability is an important factor for it. Crawlability means the ability of search engine to crawl through the complete text content of your website in order to find out what it exactly deals with. A part of the process is about navigating through individual topics and subpages to know more about the website. A web page should be able to take visitors to other places within the website, say from one page to another to make the site crawlable.

Search engine bots are mainly held responsibility for website crawling. An important rule of good crawlability is that there are no dead ends while crawling through the website.

So, how can one improve the crawlability of a site? The easiest way is to take an effort to add internal links on every webpage that will form a bridge from one part of the website to the other. Besides, related posts and breadcrumbs can automate the process of internal linking and site crawlability.

Internal links – Experts working in a reputed SEO company in London have said, the fundamentals of proper navigation is that users should be able to click through from one web page to the other without any difficulties. If you are having a large website and there are many pages, the challenge is to make these web pages accessible with only a few clicks through navigation. According to usability experts, it should only require three clicks for finding any given web page, however you should use this advice in the form of proper guidance.

Make sure you organise and categorise links in a way that will not destroy the structure of your website. Internal linking is about using the targeted keywords within the content and linking them to another relevant content on your website.

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Benefits of using internal links for SEO

  • Internal linking enables search engines to look for other web pages with keyword-rich anchors text.
  • Internal links are a way to decrease the depth of web pages.
  • Internal linking enables users to access other content with ease. This can lead to better user experience.

Search engines are providing greater value to the internal links along with ranking on search engine result pages (SERPs).

Generally, people will link back to older content by using internal links. However, most people will rarely go back to old content and link it to new content. This loop can be closed by ensuring that both of them are connected to each other by using internal links.

User Experience – The usability standards of recent websites are much strict than those of earlier times. If a visitor goes through a poorly built website, they will try their best to avoid interacting with the site owner further.

Apart from this, no one would like to waste their precious time on a website where they do not know what should be done in the next step. If a visitor finds it difficult to search for their information on your website, they will obviously go to someone else’s website for the information.

A bad user experience will have a negative impact on SEO benefit. How online searches will be interacting with a website is interpreted by Google for search results in future. Other than this, the click-through rate, bounce rate and time spent on site are all vital factors to Google algorithm. Statistics indicates a positive experience by validating search results to Google. On the other hand, statistics indicating a negative experience have informed Google that the web page might not be the most relevant one for that query. Thus, the biggest search engine, Google will have to adjust with search results accordingly.

Basic of Good User Interface

Basics of good user experience are:

  • Align click-through with necessary expectations
  • Making relevant information to find easily
  • Ensure navigation is essential to the point of intuitiveness

You may perform certain tests with neutral visitors to know how usable your website is in reality. There is a tool called Inspectlet that helps determine hoe users interact with your website.

Duplicate Web Pages

Duplicate Web Pages

Professionals of a reliable SEO agency in London discuss that duplicate and irrelevant content is extremely bad for SEO purpose as Google considers it as spam. Make sure you focus on quality and unique content on the SERP that defines how your website should be structured for SEO benefit.

Google’s Search Console is considered to be a useful tool for eliminating and finding duplicate content posted on your website. It might be possible to repost the duplicate content on LinkedIn, however this needs to be done with great caution. The general rule is not to post duplicate content on your website or someone else’s site.

URL Structure – Another factor related to how the structure of website can affect SEO is related to the URL structure. Certain things you need to know for SEO services are:

  • Extraneous Characters

Did you ever come across URLS with special characters such as: &, $, #, %, or @?

If there are lots of special characters in the URL, it makes it quite difficult for search engines to crawl through the website. Try to use dashes and underscores for defining individual words in the keyword phrase. This will help improve rankings in the search engine result pages. By using underscores, you make two words into one word and using dashes in between the words will separate them. In general, you need to eliminate all unnecessary characters to focus on the keywords in the URL.

better url length

  • URL Length

Quicksprout has shared the following about the optimal URL length.

  • URLs that are ranked in the top 10 search results usually contained 37 characters.
  • URLs which ranked amongst the top 50 results contained 36 characters, on an average.
  • URLs that ranked in the top 100 results contained 38 characters, on average.

Though you will find outliners, these character counts are a general rule for the perfect website structure taking into consideration the optimal URL length.

Watch your Business Grow through Digital Marketing and Search Engine Optimisation with DubSEO.

When it is about SEO efforts, it is important to create proper website structure for search engine ranking in order to get the best possible result. At the beginning stage of the conceptualisation of a website, it is essential to plan beforehand for the most relevant content. It is not that difficult to find how the structure of a website can have an impact on SEO and so, you need to be sure that your hard work do not only begin and end with the targeted keywords.


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